Overhead painted pumpkin pie with lettering on its filling

Reference found on Pinterest, saved by Haley VanWagenen. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Thanksgiving · Poster · Reference

Overhead painted pumpkin pie with lettering on its filling

Flat white background with top-down, gouache-style digital paintings of pies in golden-brown and cream tones. The central pumpkin pie is the focal point, and the text sits directly on its smooth orange-brown filling. The surrounding pies have whipped-cream tops with brown sprinkles, a caramel swirl and a pastry leaf. The visible brushstrokes give it a handmade, painterly finish.

Palette

#fffefd
#ab6626
#efbe6a
#dfa652
#c6883f
#f3e1c4

Layout: One whole pie sits in the centre with the greeting hand-lettered on its filling. Partial pies are cropped off every edge around it, with white space between them.
Typography: Hand-drawn, slightly wobbly caps in pale pastry-cream colour, arched to follow the pie's curve.

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Add your brand details and pick an AI. The prompt keeps this design's idea and style, and swaps in your brand.

Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

Add your logoChoose a file, drop it here, or paste a screenshot (⌘V or Ctrl+V).

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Design an original Thanksgiving poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1530 px (same shape as the reference).

Art direction to follow:
- The idea: Overhead painted pumpkin pie with lettering on its filling.
- Look and feel: Flat white background with top-down, gouache-style digital paintings of pies in golden-brown and cream tones. The central pumpkin pie is the focal point, and the text sits directly on its smooth orange-brown filling. The surrounding pies have whipped-cream tops with brown sprinkles, a caramel swirl and a pastry leaf. The visible brushstrokes give it a handmade, painterly finish.
- Layout: One whole pie sits in the centre with the greeting hand-lettered on its filling. Partial pies are cropped off every edge around it, with white space between them.
- Typography: Hand-drawn, slightly wobbly caps in pale pastry-cream colour, arched to follow the pie's curve.
- Colours: #fffefd, #ab6626, #efbe6a, #dfa652, #c6883f, #f3e1c4 (background #fffefd, text #ab6626, accent #dfa652).
- Mood and details: warm, cosy, whimsical, pumpkin pie, cream pies, crimped pie crust, pastry leaf cutout, whipped cream.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/8022105582504652-7699f87e72e7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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