Red hand with black nails reaching for a red rotary phone

Reference found on Pinterest, saved by Mistudiotemplatesoncanva|08. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Red hand with black nails reaching for a red rotary phone

The background is a flat light grey. Monochrome red cut-out photos of a hand and a vintage rotary phone are layered over and under the black type to create depth. Black glossy nails and the red-on-grey palette give it an editorial, fashion-magazine feel. The finish is clean and flat, with no texture.

Palette

#e8e8e8
#c1b9b8
#f7f7f7
#908a8a
#593c3b
#100607

Layout: The word is repeated five times as a full-width stack of black type. A cut-out red hand reaches in from the left and overlaps the middle rows, and a red phone covers the lower rows. A small centred CTA line sits at the bottom.
Typography: Condensed, high-contrast serif caps in black for the stacked headline; small classic serif caps for the CTA.

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typographic
collage
minimal
red rotary phone
red-painted hand
black nails
repeated wordmark
edgy
bold
eerie

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Red hand with black nails reaching for a red rotary phone.
- Look and feel: The background is a flat light grey. Monochrome red cut-out photos of a hand and a vintage rotary phone are layered over and under the black type to create depth. Black glossy nails and the red-on-grey palette give it an editorial, fashion-magazine feel. The finish is clean and flat, with no texture.
- Layout: The word is repeated five times as a full-width stack of black type. A cut-out red hand reaches in from the left and overlaps the middle rows, and a red phone covers the lower rows. A small centred CTA line sits at the bottom.
- Typography: Condensed, high-contrast serif caps in black for the stacked headline; small classic serif caps for the CTA.
- Colours: #e8e8e8, #c1b9b8, #f7f7f7, #908a8a, #593c3b, #100607 (background #e8e8e8, text #100607, accent #100607).
- Mood and details: edgy, bold, eerie, red rotary phone, red-painted hand, black nails, repeated wordmark.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/800585271305190404-2f6591245651.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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