Father holding a string tied to his daughter, who floats above him like a kite

Reference found on Pinterest, saved by Rodrigo Cuevas. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Story · Reference

Father holding a string tied to his daughter, who floats above him like a kite

The backdrop is a seamless pale grey studio sweep that fades to white at the floor, lit softly with gentle shadows. A man in a beige sweater and khakis looks up, smiling, while holding a thin blue string. His laughing daughter, in a puffed blue skirt, hovers above him like a balloon, hair flowing. The palette is muted neutrals with a single blue accent, which gives a clean editorial finish built around a surreal visual metaphor.

Palette

#e6e7e6
#cbcdce
#f8f7f6
#bbbdbe
#9e9c9b
#827774

Layout: Large left-aligned headline stacked at the top, with a dashed rule and a Chinese subline underneath. The floating girl sits at mid-right and the standing father below her, with a lot of grey negative space around them. A strip of project logos, a QR code and a grey tagline bar runs along the bottom.
Typography: Thin geometric sans for 'Happy' over a heavy bold geometric sans for 'Father's Day'; a bracketed Chinese sans accent; small, tracked sans for the body text.

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tender
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calm

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Design an original Father's Day Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Father holding a string tied to his daughter, who floats above him like a kite.
- Look and feel: The backdrop is a seamless pale grey studio sweep that fades to white at the floor, lit softly with gentle shadows. A man in a beige sweater and khakis looks up, smiling, while holding a thin blue string. His laughing daughter, in a puffed blue skirt, hovers above him like a balloon, hair flowing. The palette is muted neutrals with a single blue accent, which gives a clean editorial finish built around a surreal visual metaphor.
- Layout: Large left-aligned headline stacked at the top, with a dashed rule and a Chinese subline underneath. The floating girl sits at mid-right and the standing father below her, with a lot of grey negative space around them. A strip of project logos, a QR code and a grey tagline bar runs along the bottom.
- Typography: Thin geometric sans for 'Happy' over a heavy bold geometric sans for 'Father's Day'; a bracketed Chinese sans accent; small, tracked sans for the body text.
- Colours: #e6e7e6, #cbcdce, #f8f7f6, #bbbdbe, #9e9c9b, #827774 (background #e6e7e6, text #827774, accent #827774).
- Mood and details: tender, whimsical, calm, kite-string metaphor, floating child, balloon string.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/7951736836219672-bb1dd7b399cb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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