Radial-blurred overhead photo of Chhath offering baskets amid a desaturated crowd

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Chhath Puja · Instagram post · Reference

Radial-blurred overhead photo of Chhath offering baskets amid a desaturated crowd

This is an overhead photograph of devotees and bamboo soop baskets filled with fruit, marigold and diyas, processed with a strong radial twist blur. The coloured centre, in reds, oranges and yellows, stands out against a desaturated black-and-white crowd at the edges. The effect pulls the eye into the offerings at the centre. The finish is editorial and experimental, with a thin rule line in the footer.

Palette

#5d3f33
#402c25
#786356
#883e26
#241814
#b15b30

Layout: A circular vortex of colour sits at the centre over a monochrome crowd, with the tagline arched along the top of the circle. The greeting is stacked at the bottom centre, the logo sits top left, and a signature mark, rule line and series number run along the bottom edge.
Typography: Slab-serif tagline set on an arc; yellow and white condensed display face with quirky thin lettering for the greeting; small sans-serif logo.

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Design an original Chhath Puja Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Radial-blurred overhead photo of Chhath offering baskets amid a desaturated crowd.
- Look and feel: This is an overhead photograph of devotees and bamboo soop baskets filled with fruit, marigold and diyas, processed with a strong radial twist blur. The coloured centre, in reds, oranges and yellows, stands out against a desaturated black-and-white crowd at the edges. The effect pulls the eye into the offerings at the centre. The finish is editorial and experimental, with a thin rule line in the footer.
- Layout: A circular vortex of colour sits at the centre over a monochrome crowd, with the tagline arched along the top of the circle. The greeting is stacked at the bottom centre, the logo sits top left, and a signature mark, rule line and series number run along the bottom edge.
- Typography: Slab-serif tagline set on an arc; yellow and white condensed display face with quirky thin lettering for the greeting; small sans-serif logo.
- Colours: #5d3f33, #402c25, #786356, #883e26, #241814, #b15b30 (background #402c25, text #b15b30, accent #883e26).
- Mood and details: energetic, devotional, artistic, radial motion blur, offering baskets, clay diyas, devotee crowd, curved text.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/788270741076143302-08e8cba2d08e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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