Year numerals built from curled-horn sheep, embossed on paper

Reference found on Pinterest, saved by Gabriella Witama. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Instagram post · Reference

Year numerals built from curled-horn sheep, embossed on paper

The main area is warm white cotton paper with blind embossing, lit by soft raking light so the sheep-shaped numerals read as raised relief. A contrasting strip of flat vermilion red shows the same numerals as white line illustrations, with small gold swirl clouds. Red is used sparingly: fine type and a round seal stamp. The finish is tactile and letterpress-like, with a premium stationery feel.

Palette

#e6e2dc
#fefdfd
#dcbeb9
#c81311
#dba496

Layout: The top quarter is a red band with white sheep-shaped numerals and gold clouds. Below, the same numerals are blind-embossed large on textured off-white paper. A thin red serif line runs across the top of the paper, and vertical red text runs down both side edges. A small red circular seal sits bottom right.
Typography: Thin, widely spaced high-contrast serif caps in red. Some run horizontally and some are rotated vertically along the edges.

minimal
typographic
illustrated
luxury
sheep
auspicious clouds
embossed numerals
red seal stamp
elegant
serene
festive

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Design an original Lunar New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Year numerals built from curled-horn sheep, embossed on paper.
- Look and feel: The main area is warm white cotton paper with blind embossing, lit by soft raking light so the sheep-shaped numerals read as raised relief. A contrasting strip of flat vermilion red shows the same numerals as white line illustrations, with small gold swirl clouds. Red is used sparingly: fine type and a round seal stamp. The finish is tactile and letterpress-like, with a premium stationery feel.
- Layout: The top quarter is a red band with white sheep-shaped numerals and gold clouds. Below, the same numerals are blind-embossed large on textured off-white paper. A thin red serif line runs across the top of the paper, and vertical red text runs down both side edges. A small red circular seal sits bottom right.
- Typography: Thin, widely spaced high-contrast serif caps in red. Some run horizontally and some are rotated vertically along the edges.
- Colours: #e6e2dc, #fefdfd, #dcbeb9, #c81311, #dba496 (background #e6e2dc, text #c81311, accent #dba496).
- Mood and details: elegant, serene, festive, sheep, auspicious clouds, embossed numerals, red seal stamp.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/7810999350466079-e023b17ac506.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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