Rolled grey necktie turned into a road with a miniature taxi, dad and child

Reference found on Pinterest, saved by Maricris Hernandez. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Poster · Reference

Rolled grey necktie turned into a road with a miniature taxi, dad and child

A pure white seamless background holds a charcoal twill necktie photographed in 3D, with one light stripe down the middle so it reads as a road. Soft top-left light casts a long diffused shadow to the lower right. A white toy taxi and small bright yellow and pink figures of a father holding his child's hand add the only colour and are the focal point. The finish is clean, conceptual and uses a single visual metaphor.

Palette

#ffffff
#28282b
#7b7a7c
#636465
#444547
#e7e7e8

Layout: The tie runs diagonally from bottom-left to a coil at mid-right, with the miniature figures sitting on the curl. The centred message and a coloured greeting line sit in the upper-left third, and a small logo is at top right, surrounded by lots of white space.
Typography: Light geometric sans in sentence case for the message; bold, tracked navy sans caps for the greeting; condensed stencil-style wordmark.

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3d
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Design an original Father's Day poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Rolled grey necktie turned into a road with a miniature taxi, dad and child.
- Look and feel: A pure white seamless background holds a charcoal twill necktie photographed in 3D, with one light stripe down the middle so it reads as a road. Soft top-left light casts a long diffused shadow to the lower right. A white toy taxi and small bright yellow and pink figures of a father holding his child's hand add the only colour and are the focal point. The finish is clean, conceptual and uses a single visual metaphor.
- Layout: The tie runs diagonally from bottom-left to a coil at mid-right, with the miniature figures sitting on the curl. The centred message and a coloured greeting line sit in the upper-left third, and a small logo is at top right, surrounded by lots of white space.
- Typography: Light geometric sans in sentence case for the message; bold, tracked navy sans caps for the greeting; condensed stencil-style wordmark.
- Colours: #ffffff, #28282b, #7b7a7c, #636465, #444547, #e7e7e8 (background #ffffff, text #28282b, accent #28282b).
- Mood and details: warm, witty, clean, necktie as road, miniature taxi, toy-figure father and child, road centre line.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/774124931788047-1b028117a5ee.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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