Dalmatian puppy with heart-shaped spots on a red backdrop

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Valentine's Day · Instagram post · Reference

Dalmatian puppy with heart-shaped spots on a red backdrop

A studio photograph on a seamless warm red backdrop with soft, even lighting. A white puppy whose black spots are all hearts is the charming focal point. The white text overlaps the dog in an editorial, magazine-like way. The palette is limited to red, white and black for a cheeky, romantic feel.

Palette

#a1322c
#c4a89f
#dccec4
#b18179
#836962
#5c403a

Layout: The puppy stands in the centre, looking back over its shoulder. The opening line arcs over its head, and the rest of the headline cascades down the right side over its body. The brand name is centred at the bottom.
Typography: White elegant serif mixed with large swashy calligraphic script words; small spaced bold sans caps in red for the brand.

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photographic
typographic
playful
dalmatian puppy
heart-shaped spots
red backdrop
cute
romantic
witty

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Dalmatian puppy with heart-shaped spots on a red backdrop.
- Look and feel: A studio photograph on a seamless warm red backdrop with soft, even lighting. A white puppy whose black spots are all hearts is the charming focal point. The white text overlaps the dog in an editorial, magazine-like way. The palette is limited to red, white and black for a cheeky, romantic feel.
- Layout: The puppy stands in the centre, looking back over its shoulder. The opening line arcs over its head, and the rest of the headline cascades down the right side over its body. The brand name is centred at the bottom.
- Typography: White elegant serif mixed with large swashy calligraphic script words; small spaced bold sans caps in red for the brand.
- Colours: #a1322c, #c4a89f, #dccec4, #b18179, #836962, #5c403a (background #a1322c, text #dccec4, accent #b18179).
- Mood and details: cute, romantic, witty, dalmatian puppy, heart-shaped spots, red backdrop.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/766104586660283376-e0a1c33b8e4f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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