Illustrated Guru Nanak seated on a red rug in front of a sky-filled silhouette

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Guru Nanak Jayanti · Instagram post · Reference

Illustrated Guru Nanak seated on a red rug in front of a sky-filled silhouette

The background is a soft off-white with a gentle grey vignette. A tall silhouette of the saint is filled with blue sky, clouds, flying birds and a faded gurdwara skyline, in double-exposure style. In front of it sits a detailed painted figure in saffron and deep blue robes on a red rug, with a golden halo behind the head and a small pot beside him. The finish is clean and airy, with warm saffron and red accents against cool blues.

Palette

#e1e2e1
#fafaf9
#c5bcb3
#8aa8c0
#da4f3c
#e4874f

Layout: Centred stack: logo top-left, hero illustration with a large double-exposure silhouette in the upper-middle, bold headline with script accents below, then a two-line message, phone number and social icons near the bottom. Plenty of soft white negative space around everything.
Typography: Heavy red geometric sans caps for the name, a thin black handwritten script for the words around it, and a small clean sans for the body and contact line

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illustrated
minimal
bright
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double-exposure silhouette
gurdwara skyline
birds
clouds
halo glow
serene
devotional
clean

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Design an original Guru Nanak Jayanti Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Illustrated Guru Nanak seated on a red rug in front of a sky-filled silhouette.
- Look and feel: The background is a soft off-white with a gentle grey vignette. A tall silhouette of the saint is filled with blue sky, clouds, flying birds and a faded gurdwara skyline, in double-exposure style. In front of it sits a detailed painted figure in saffron and deep blue robes on a red rug, with a golden halo behind the head and a small pot beside him. The finish is clean and airy, with warm saffron and red accents against cool blues.
- Layout: Centred stack: logo top-left, hero illustration with a large double-exposure silhouette in the upper-middle, bold headline with script accents below, then a two-line message, phone number and social icons near the bottom. Plenty of soft white negative space around everything.
- Typography: Heavy red geometric sans caps for the name, a thin black handwritten script for the words around it, and a small clean sans for the body and contact line
- Colours: #e1e2e1, #fafaf9, #c5bcb3, #8aa8c0, #da4f3c, #e4874f (background #e1e2e1, text #da4f3c, accent #e4874f).
- Mood and details: serene, devotional, clean, guru illustration, double-exposure silhouette, gurdwara skyline, birds, clouds, halo glow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/764556474281404274-d2dc45b89a50.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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