Two ketchup-tipped fries hanging like vampire fangs

Reference found on Pinterest, saved by Mallika Jabegu. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Poster · Reference

Two ketchup-tipped fries hanging like vampire fangs

A rich radial gradient runs from near-black at the top to saturated ketchup red at the centre. Two golden fries dipped in glossy red ketchup hang down from the top, lit crisply and reading as bloody vampire fangs. The extreme minimalism and huge negative space let the visual pun carry the ad, and the green-and-white label with its tomato illustration is the only other element.

Palette

#a31a27
#8b1820
#6c151b
#4a1312
#260f0b
#babd95

Layout: Two fries hang from the top edge like fangs, and the vast empty red space below makes the image read as an open mouth. The brand's keystone-shaped label, carrying the headline, sits centred at the bottom edge.
Typography: Bold condensed black sans caps for the headline inside the label, with a heritage arched wordmark and small italic serif details.

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photographic
minimal
vampire fangs
ketchup-dipped fries
keystone label
witty
spooky
bold

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Design an original Halloween poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1396 px (same shape as the reference).

Art direction to follow:
- The idea: Two ketchup-tipped fries hanging like vampire fangs.
- Look and feel: A rich radial gradient runs from near-black at the top to saturated ketchup red at the centre. Two golden fries dipped in glossy red ketchup hang down from the top, lit crisply and reading as bloody vampire fangs. The extreme minimalism and huge negative space let the visual pun carry the ad, and the green-and-white label with its tomato illustration is the only other element.
- Layout: Two fries hang from the top edge like fangs, and the vast empty red space below makes the image read as an open mouth. The brand's keystone-shaped label, carrying the headline, sits centred at the bottom edge.
- Typography: Bold condensed black sans caps for the headline inside the label, with a heritage arched wordmark and small italic serif details.
- Colours: #a31a27, #8b1820, #6c151b, #4a1312, #260f0b, #babd95 (background #a31a27, text #babd95, accent #6c151b).
- Mood and details: witty, spooky, bold, vampire fangs, ketchup-dipped fries, keystone label.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/761038037077019587-59a5e19221ea.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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