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Lunar New Year · Story · Reference
Lunar New Year Story: Curled pig tail drawn as the brand logo
A flat two-colour composition in pale peach and warm red, divided by a huge arc suggesting the rounded body of a pig. The only illustration is a hand-drawn cream spiral tail on the edge of the arc, which doubles as the brand symbol. Soft speckled grain along the curve's edge adds a printed, tactile finish. Restrained, clever and very minimal.
Reference image for inspiration. Editable source files are not included.
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