Chocolate-caramel frappuccino with whipped cream and a mini pumpkin topper

Reference found on Pinterest, saved by Julianne Munin | Estrategista de Branding & Identidade Visual ✨. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Chocolate-caramel frappuccino with whipped cream and a mini pumpkin topper

A vivid orange gradient background with an irregular black blob behind the hero cup, lit by a soft glowing full moon. The photographed iced drink shows dark cookie crumbs, orange swirls, whipped cream and glossy caramel dripping down the cup. Flat cartoon characters in orange beanies hold mini cups and mix illustration with photography, while bats and line-drawn cobwebs decorate the corners. The overall feel is cute, bold and high-contrast Halloween.

Palette

#eb8320
#9f5624
#533928
#1f1612
#dbb68c
#f3ece0

Layout: The drink photo stands centred against a black blob shape with a glowing moon behind it. The designer handle is top centre, followed by the centred headline and subline. Cartoon pumpkin, skeleton and ghost characters holding drinks flank the lower sides, and a black pill banner at the bottom carries the ingredients and closing line.
Typography: Condensed spooky display caps with sparkle dividers; clean geometric sans subline; small bold condensed caps in the bottom pill

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caramel drizzle
playful
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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Chocolate-caramel frappuccino with whipped cream and a mini pumpkin topper.
- Look and feel: A vivid orange gradient background with an irregular black blob behind the hero cup, lit by a soft glowing full moon. The photographed iced drink shows dark cookie crumbs, orange swirls, whipped cream and glossy caramel dripping down the cup. Flat cartoon characters in orange beanies hold mini cups and mix illustration with photography, while bats and line-drawn cobwebs decorate the corners. The overall feel is cute, bold and high-contrast Halloween.
- Layout: The drink photo stands centred against a black blob shape with a glowing moon behind it. The designer handle is top centre, followed by the centred headline and subline. Cartoon pumpkin, skeleton and ghost characters holding drinks flank the lower sides, and a black pill banner at the bottom carries the ingredients and closing line.
- Typography: Condensed spooky display caps with sparkle dividers; clean geometric sans subline; small bold condensed caps in the bottom pill
- Colours: #eb8320, #9f5624, #533928, #1f1612, #dbb68c, #f3ece0 (background #eb8320, text #1f1612, accent #9f5624).
- Mood and details: playful, spooky, indulgent, jack-o-lantern, bats, spider webs, full moon, cute skeleton and ghost characters, caramel drizzle.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/75646468737992986-fc05e7fc0948.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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