Flowing red superhero cape wrapped around the word 'hero'

Reference found on Pinterest, saved by Kelly. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

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Flowing red superhero cape wrapped around the word 'hero'

A pale grey gradient background with soft vignetting and plenty of empty space. The focal point is a glossy, realistic red satin cape flaring to the right, as if worn by the invisible headline. A soft elliptical shadow below creates a floating effect, and the only colour is the cape's crimson against neutral greys. The finish is clean and premium.

Palette

#d5d8da
#babfc3
#8f1e1c
#ba2b29

Layout: A stacked headline that grows in size line by line sits at the centre, with a red cape billowing out from behind its last word to the right. A tracked greeting line sits below with a soft floor shadow, and the logo is centred low among generous negative space.
Typography: Thin geometric sans caps growing into a heavy bold sans for the key word, which switches from grey to white where it overlaps the cape; widely tracked light sans for the greeting; serif wordmark.

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red superhero cape
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heroic
clean
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Design an original other-festival Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Flowing red superhero cape wrapped around the word 'hero'.
- Look and feel: A pale grey gradient background with soft vignetting and plenty of empty space. The focal point is a glossy, realistic red satin cape flaring to the right, as if worn by the invisible headline. A soft elliptical shadow below creates a floating effect, and the only colour is the cape's crimson against neutral greys. The finish is clean and premium.
- Layout: A stacked headline that grows in size line by line sits at the centre, with a red cape billowing out from behind its last word to the right. A tracked greeting line sits below with a soft floor shadow, and the logo is centred low among generous negative space.
- Typography: Thin geometric sans caps growing into a heavy bold sans for the key word, which switches from grey to white where it overlaps the cape; widely tracked light sans for the greeting; serif wordmark.
- Colours: #d5d8da, #babfc3, #8f1e1c, #ba2b29 (background #babfc3, text #8f1e1c, accent #ba2b29).
- Mood and details: heroic, clean, tender, red superhero cape, floating shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/75576099993623709-f2ac334daadf.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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