Man holding a skull-covered book over his face like a mask

Reference found on Pinterest, saved by Heather Kubacki. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Man holding a skull-covered book over his face like a mask

A graduated charcoal-grey studio backdrop with soft, even portrait lighting. The man wears a teal hoodie and a checked scarf and holds up a dark book with a faceted low-poly skull on the cover, lined up so it reads as his face. The colours are desaturated teal and grey with white type. It has a clean, conceptual photographic finish.

Palette

#7a8183
#666e6f
#354142
#4b5455
#959797
#202627

Layout: A half-length portrait sits centre-right, with the book cover replacing the man's face. A large hand-brushed headline fills the top left, and a small caps CTA sits above a diamond logo in the bottom left.
Typography: Loose white dry-brush handwritten script for the headline; thin monospaced-style sans caps for the CTA; small serif wordmark.

All creative ads for bookstores and publishers

photographic
typographic
minimal
book cover as mask
low-poly skull
brush script
hoodie and scarf
witty
moody
imaginative

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Man holding a skull-covered book over his face like a mask.
- Look and feel: A graduated charcoal-grey studio backdrop with soft, even portrait lighting. The man wears a teal hoodie and a checked scarf and holds up a dark book with a faceted low-poly skull on the cover, lined up so it reads as his face. The colours are desaturated teal and grey with white type. It has a clean, conceptual photographic finish.
- Layout: A half-length portrait sits centre-right, with the book cover replacing the man's face. A large hand-brushed headline fills the top left, and a small caps CTA sits above a diamond logo in the bottom left.
- Typography: Loose white dry-brush handwritten script for the headline; thin monospaced-style sans caps for the CTA; small serif wordmark.
- Colours: #7a8183, #666e6f, #354142, #4b5455, #959797, #202627 (background #354142, text #959797, accent #959797).
- Mood and details: witty, moody, imaginative, book cover as mask, low-poly skull, brush script, hoodie and scarf.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/75294624995306647-3bf1c7c5cf3a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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