Oversized 'Nah!' on scratched film-negative texture

Reference found on Pinterest, saved by Umair Yaseen. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Oversized 'Nah!' on scratched film-negative texture

Deep violet duotone background of scratched, dusty film stock with frame edge codes across the top. Pale lime-green type and bright light-leak blooms at the right corners create a retro analog glow. Heavy grain and cracks give a worn, photocopied finish.

Palette

#44335e
#534666
#696273
#858583
#e2fab7
#a0a792

Layout: Huge centered exclamation word below a smaller question line forms the focal point; a vertical wordmark runs along the left edge, body copy and hashtag sit bottom left, and film edge codes line the top.
Typography: Neo-grotesque sans throughout, a massive regular-weight display word with smaller matching setup line; small sans body and italic hashtag; pixel-style vertical wordmark.

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typographic
retro
dark
film negative edge codes
scratched film texture
light leaks
cheeky
edgy
nostalgic

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Oversized 'Nah!' on scratched film-negative texture.
- Look and feel: Deep violet duotone background of scratched, dusty film stock with frame edge codes across the top. Pale lime-green type and bright light-leak blooms at the right corners create a retro analog glow. Heavy grain and cracks give a worn, photocopied finish.
- Layout: Huge centered exclamation word below a smaller question line forms the focal point; a vertical wordmark runs along the left edge, body copy and hashtag sit bottom left, and film edge codes line the top.
- Typography: Neo-grotesque sans throughout, a massive regular-weight display word with smaller matching setup line; small sans body and italic hashtag; pixel-style vertical wordmark.
- Colours: #44335e, #534666, #696273, #858583, #e2fab7, #a0a792 (background #44335e, text #e2fab7, accent #e2fab7).
- Mood and details: cheeky, edgy, nostalgic, film negative edge codes, scratched film texture, light leaks.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/745697650842674640-6c885613df9f.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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