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Reference found on Pinterest, saved by Rafael Lucas Bento Martin. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal
New Year · Story · Reference
New Year Story: Cleaning cloth and bottle dividing a filthy tile wall from a spotless white one
A close-up tiled wall is treated as a stark before-and-after surface, with mould, grime, and brush marks concentrated on the left and luminous white tiles on the right. A folded white cloth bridges the two halves and becomes the conceptual focal point. The bottle is placed at the lower right with restrained scale, while white copy sits in the dark area. The controlled split composition, high contrast, and sparse copy create a polished New Year reset campaign aesthetic.
Reference image for inspiration. Editable source files are not included.
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