Black jar silhouette against a glowing full moon

Reference found on Pinterest, saved by Rafael Lucas Bento Martin. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Black jar silhouette against a glowing full moon

A deep midnight-blue gradient background with a bright, detailed pale-blue full moon glowing softly at the centre. A pure black silhouette of the product jar stands in front of the moon, so its familiar shape becomes the visual pun. The palette is almost monochrome cool blue with white text, and the finish is clean and cinematic, with a soft halo around the moon.

Palette

#040b15
#0f1e31
#1d3551
#020202
#b4d5e8
#3c5777

Layout: The large full moon and the jar silhouette are centred, with a short headline above them in the top-centre. A small greeting line and the campaign lockup sit in the bottom-right corner, leaving generous dark negative space around the edges.
Typography: Distressed, brushy horror-style white caps for the headline; clean white sans for the greeting; a bold italic sans lockup above the logo.

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mysterious
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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Black jar silhouette against a glowing full moon.
- Look and feel: A deep midnight-blue gradient background with a bright, detailed pale-blue full moon glowing softly at the centre. A pure black silhouette of the product jar stands in front of the moon, so its familiar shape becomes the visual pun. The palette is almost monochrome cool blue with white text, and the finish is clean and cinematic, with a soft halo around the moon.
- Layout: The large full moon and the jar silhouette are centred, with a short headline above them in the top-centre. A small greeting line and the campaign lockup sit in the bottom-right corner, leaving generous dark negative space around the edges.
- Typography: Distressed, brushy horror-style white caps for the headline; clean white sans for the greeting; a bold italic sans lockup above the logo.
- Colours: #040b15, #0f1e31, #1d3551, #020202, #b4d5e8, #3c5777 (background #040b15, text #b4d5e8, accent #3c5777).
- Mood and details: mysterious, witty, eerie, full moon, product silhouette, night sky.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/7388786885682786-3af1fe19f1c5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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