Spiral pencil shaving forming a Christmas tree under a star-shaped sharpener

Reference found on Pinterest, saved by Lisa-Maree Walker. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Spiral pencil shaving forming a Christmas tree under a star-shaped sharpener

A radial gradient runs from near-black maroon at the top to vivid red and peach glowing at the bottom. A long curling pencil shaving with green-lacquered wavy edges spirals down into a tree shape, with small flakes flying off it and a soft shadow underneath. A glossy red star sharpener sits at the top like a tree topper, with a bright lens-flare sparkle on its blade. The result is a hyper-real photo composite with dramatic lighting.

Palette

#260100
#f1694e
#da322a
#e6a37d
#7d1015
#f5caa9

Layout: The floating shaving tree fills the centre of the frame, with a green pencil entering from the top right into a red star sharpener at its tip. The greeting, lion logo and wordmark are stacked small in the bottom-left corner.
Typography: Light classic serif for the greeting and wordmark, with an italic serif tagline and tiny gold serif text printed along the pencil.

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1528 px (same shape as the reference).

Art direction to follow:
- The idea: Spiral pencil shaving forming a Christmas tree under a star-shaped sharpener.
- Look and feel: A radial gradient runs from near-black maroon at the top to vivid red and peach glowing at the bottom. A long curling pencil shaving with green-lacquered wavy edges spirals down into a tree shape, with small flakes flying off it and a soft shadow underneath. A glossy red star sharpener sits at the top like a tree topper, with a bright lens-flare sparkle on its blade. The result is a hyper-real photo composite with dramatic lighting.
- Layout: The floating shaving tree fills the centre of the frame, with a green pencil entering from the top right into a red star sharpener at its tip. The greeting, lion logo and wordmark are stacked small in the bottom-left corner.
- Typography: Light classic serif for the greeting and wordmark, with an italic serif tagline and tiny gold serif text printed along the pencil.
- Colours: #260100, #f1694e, #da322a, #e6a37d, #7d1015, #f5caa9 (background #260100, text #f5caa9, accent #da322a).
- Mood and details: clever, festive, warm, pencil shavings, star sharpener, christmas tree, sparkle.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/7388786858520459-b87d17f907e5.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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