Gold coffee capsule forming part of a brushed calligraphy character

Reference found on Pinterest, saved by cesar morales. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Poster · Reference

Gold coffee capsule forming part of a brushed calligraphy character

Flat, fibrous crimson-red paper background lit evenly with soft shadow under the product. A metallic gold coffee capsule is photographed from above and integrated into a hand-painted gold-ink calligraphy character, surrounded by a dry-brush enso circle. The gold strokes have a shimmering, textured metallic finish that matches the capsule. Restrained, product-as-typography concept with lots of breathing room.

Palette

#c9284b
#b5203d
#9f1d32
#de3762
#821826
#f1a46a

Layout: Small vertical calligraphy line top-centre leads into a large centred gold brush circle enclosing a character, with a real coffee capsule sitting in as one stroke; bilingual tagline centred small near the bottom with generous red negative space.
Typography: Expressive gold brush calligraphy as the hero; small clean humanist sans for the English line and light Chinese sans below, both centred.

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minimal
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elegant
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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1444 px (same shape as the reference).

Art direction to follow:
- The idea: Gold coffee capsule forming part of a brushed calligraphy character.
- Look and feel: Flat, fibrous crimson-red paper background lit evenly with soft shadow under the product. A metallic gold coffee capsule is photographed from above and integrated into a hand-painted gold-ink calligraphy character, surrounded by a dry-brush enso circle. The gold strokes have a shimmering, textured metallic finish that matches the capsule. Restrained, product-as-typography concept with lots of breathing room.
- Layout: Small vertical calligraphy line top-centre leads into a large centred gold brush circle enclosing a character, with a real coffee capsule sitting in as one stroke; bilingual tagline centred small near the bottom with generous red negative space.
- Typography: Expressive gold brush calligraphy as the hero; small clean humanist sans for the English line and light Chinese sans below, both centred.
- Colours: #c9284b, #b5203d, #9f1d32, #de3762, #821826, #f1a46a (background #9f1d32, text #f1a46a, accent #de3762).
- Mood and details: festive, elegant, reunion, gold brush calligraphy, ink brush circle, coffee capsule, textured red paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/73394668924032233-bdaf78004f57.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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