Ganesha form built from white Bengali calligraphy

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Ganesh Chaturthi · Instagram post · Reference

Ganesha form built from white Bengali calligraphy

Solid saturated marigold-yellow background with no texture. The white calligraphic strokes flow into a stylised Ganesha silhouette, topped by a small red flame-shaped drop that works as a tilak accent. The limited palette of yellow, white and red keeps it graphic and iconic. The finish is completely flat vector.

Palette

#ffcc03
#fdfdf4
#fdf0b8
#fde270

Layout: A large centered calligram of Ganesha, with the Bengali words shaping the crown and face and brush strokes forming the ears and trunk, fills the middle. A small red greeting line and a grey wordmark are centered at the bottom, with generous flat yellow space all around.
Typography: Expressive white brush-calligraphy Bengali letterforms as display; small bold Bengali sans in red; lowercase grey geometric sans wordmark.

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typographic
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red tilak flame
Bengali lettering
devotional
bold
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Design an original Ganesh Chaturthi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Ganesha form built from white Bengali calligraphy.
- Look and feel: Solid saturated marigold-yellow background with no texture. The white calligraphic strokes flow into a stylised Ganesha silhouette, topped by a small red flame-shaped drop that works as a tilak accent. The limited palette of yellow, white and red keeps it graphic and iconic. The finish is completely flat vector.
- Layout: A large centered calligram of Ganesha, with the Bengali words shaping the crown and face and brush strokes forming the ears and trunk, fills the middle. A small red greeting line and a grey wordmark are centered at the bottom, with generous flat yellow space all around.
- Typography: Expressive white brush-calligraphy Bengali letterforms as display; small bold Bengali sans in red; lowercase grey geometric sans wordmark.
- Colours: #ffcc03, #fdfdf4, #fdf0b8, #fde270 (background #ffcc03, text #fdfdf4, accent #fdf0b8).
- Mood and details: devotional, bold, elegant, calligraphic Ganesha, red tilak flame, Bengali lettering.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/731342427038668216-7c80ac7fca23.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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