Moustache over pink lips, a gender-fluid symbol

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Raksha Bandhan · Instagram post · Reference

Moustache over pink lips, a gender-fluid symbol

The background is a raspberry-pink radial gradient, lighter at the centre. A flat black curled moustache sits over a pink lower lip, with soft paper-cut drop shadows that add subtle depth. It is a single-idea conceptual visual with no festive ornaments and a clean, restrained finish.

Palette

#bc3c5e
#c96580
#000000

Layout: The lips-and-moustache illustration sits large and centered, just above the middle. A centered two-line message and hashtag sit below it, the wordmark is at bottom right, and generous empty space surrounds everything.
Typography: A thin, light geometric sans in white for the message; the wordmark mixes light and bold lowercase sans.

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Design an original Raksha Bandhan Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Moustache over pink lips, a gender-fluid symbol.
- Look and feel: The background is a raspberry-pink radial gradient, lighter at the centre. A flat black curled moustache sits over a pink lower lip, with soft paper-cut drop shadows that add subtle depth. It is a single-idea conceptual visual with no festive ornaments and a clean, restrained finish.
- Layout: The lips-and-moustache illustration sits large and centered, just above the middle. A centered two-line message and hashtag sit below it, the wordmark is at bottom right, and generous empty space surrounds everything.
- Typography: A thin, light geometric sans in white for the message; the wordmark mixes light and bold lowercase sans.
- Colours: #bc3c5e, #c96580, #000000 (background #bc3c5e, text #000000, accent #c96580).
- Mood and details: progressive, witty, thoughtful, moustache, lips, paper-cut shadow.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/730638739571392784-dc70b2ddd220.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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