Hand writing a chalk word on an orange background

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Teachers Day · Instagram post · Reference

Hand writing a chalk word on an orange background

A saturated orange-to-red-orange gradient background with a soft vignette. A realistic hand holding white chalk enters from the right edge and appears to write a textured white word with a subtle drop shadow. The chalk stroke is the only focal element, leaving plenty of warm empty space. The finish is clean and flat, with small outline icons.

Palette

#fc7c08
#fb5304
#da9a73
#b56d47
#e9cebd

Layout: The logo is at top left with social icons at top right. A centred two-line tagline sits in the upper third, and a large chalk word is set diagonally across the middle, written by a hand entering from the right. The spaced greeting and URL are centred near the bottom.
Typography: Widely tracked thin sans caps in yellow and white, with a hero word in textured hand-drawn chalk caps.

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

Your logo (optional)

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Design an original Teachers Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Hand writing a chalk word on an orange background.
- Look and feel: A saturated orange-to-red-orange gradient background with a soft vignette. A realistic hand holding white chalk enters from the right edge and appears to write a textured white word with a subtle drop shadow. The chalk stroke is the only focal element, leaving plenty of warm empty space. The finish is clean and flat, with small outline icons.
- Layout: The logo is at top left with social icons at top right. A centred two-line tagline sits in the upper third, and a large chalk word is set diagonally across the middle, written by a hand entering from the right. The spaced greeting and URL are centred near the bottom.
- Typography: Widely tracked thin sans caps in yellow and white, with a hero word in textured hand-drawn chalk caps.
- Colours: #fc7c08, #fb5304, #da9a73, #b56d47, #e9cebd (background #fc7c08, text #e9cebd, accent #b56d47).
- Mood and details: energetic, grateful, creative, hand with chalk, chalk lettering, social icons.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/727823989827387136-a66a80cbce90.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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