Giant orange slingback heels on a New York street

Reference found on Pinterest, saved by Tiffany Shih. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Giant orange slingback heels on a New York street

A surreal CGI scene of a Manhattan avenue under an overcast grey sky, with beige high-rises converging toward a central skyscraper. Two giant glossy tangerine pointed slingback heels tower over the crosswalk as the only saturated colour, and they are the clear focal point. Diffuse daylight gives soft reflections on the patent finish. It is a fake-out-of-home style with realistic scale play.

Palette

#3f382d
#81624c
#5f4c3a
#df6d14
#b4b2af
#cfceca

Layout: Two oversized shoes stand symmetrically in the middle of an avenue with one-point perspective leading to a tower in the center. The road-marking text runs across the bottom third, and a street sign and traffic light frame the top left.
Typography: Wide, painted-on road-marking sans caps set into the asphalt; the brand logo in small serif caps on the shoes.

All creative ads for fashion brands, shoe and sneaker brands, watch, eyewear and bag brands

photographic
3d
luxury
giant product CGI
city street
traffic light
road markings
skyscrapers
bold
surreal
urban

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Giant orange slingback heels on a New York street.
- Look and feel: A surreal CGI scene of a Manhattan avenue under an overcast grey sky, with beige high-rises converging toward a central skyscraper. Two giant glossy tangerine pointed slingback heels tower over the crosswalk as the only saturated colour, and they are the clear focal point. Diffuse daylight gives soft reflections on the patent finish. It is a fake-out-of-home style with realistic scale play.
- Layout: Two oversized shoes stand symmetrically in the middle of an avenue with one-point perspective leading to a tower in the center. The road-marking text runs across the bottom third, and a street sign and traffic light frame the top left.
- Typography: Wide, painted-on road-marking sans caps set into the asphalt; the brand logo in small serif caps on the shoes.
- Colours: #3f382d, #81624c, #5f4c3a, #df6d14, #b4b2af, #cfceca (background #3f382d, text #cfceca, accent #df6d14).
- Mood and details: bold, surreal, urban, giant product CGI, city street, traffic light, road markings, skyscrapers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/7248049396712482-adc482c97da3.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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