Glazed doughnut drawn as a Christmas ornament

Reference found on Pinterest, saved by Ian Abdala. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Poster · Reference

Glazed doughnut drawn as a Christmas ornament

Pure white background with a single realistic glazed doughnut photographed from overhead with a soft shadow. A hand-drawn black ink hook and a yellow zigzag cap turn it into a hanging Christmas bauble. Apart from the yellow accent and the golden-brown doughnut, the design is monochrome black and white, giving a clean, witty mix of photo and doodle.

Palette

#ffffff
#e0dedd
#e08d4f
#c1bdbb
#f3ab67
#96908c

Layout: The hero doughnut-ornament sits centred in the upper two-thirds with lots of white space around it, and a centred block of text below steps down in size from headline to details.
Typography: Condensed grotesque sans caps throughout: a bold large headline, a bold date line, and a lighter small body.

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Design an original Christmas poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1627 px (same shape as the reference).

Art direction to follow:
- The idea: Glazed doughnut drawn as a Christmas ornament.
- Look and feel: Pure white background with a single realistic glazed doughnut photographed from overhead with a soft shadow. A hand-drawn black ink hook and a yellow zigzag cap turn it into a hanging Christmas bauble. Apart from the yellow accent and the golden-brown doughnut, the design is monochrome black and white, giving a clean, witty mix of photo and doodle.
- Layout: The hero doughnut-ornament sits centred in the upper two-thirds with lots of white space around it, and a centred block of text below steps down in size from headline to details.
- Typography: Condensed grotesque sans caps throughout: a bold large headline, a bold date line, and a lighter small body.
- Colours: #ffffff, #e0dedd, #e08d4f, #c1bdbb, #f3ab67, #96908c (background #ffffff, text #96908c, accent #e08d4f).
- Mood and details: witty, clean, cheerful, doughnut, ornament cap, hand-drawn hook.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/7248049396448315-a50024133e6a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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