Apartment tower rising from a sharpened green pencil

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Teachers Day · Instagram post · Reference

Apartment tower rising from a sharpened green pencil

A soft pale teal sky with hazy clouds gives an airy, daylight feel. The hero is a surreal composite of a green pencil whose wood cone and graphite tip turn into a dark brick apartment tower with balconies and a rooftop sign. The lighting is soft and diffused with realistic textures. The palette is restrained, using brand green, warm wood tan and charcoal type.

Palette

#cbe0dd
#70654b
#023d03
#313328
#88a497
#14902d

Layout: A giant green pencil fills the lower left, and its tip becomes a brick residential tower. The headline block sits on the right with a thin vertical rule, the greeting is at the bottom right and the logo at the top right.
Typography: Bold dark grotesque sans caps for the headlines with small, widely tracked caps for the lead-ins; the logo is in heavy green sans.

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Design an original Teachers Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Apartment tower rising from a sharpened green pencil.
- Look and feel: A soft pale teal sky with hazy clouds gives an airy, daylight feel. The hero is a surreal composite of a green pencil whose wood cone and graphite tip turn into a dark brick apartment tower with balconies and a rooftop sign. The lighting is soft and diffused with realistic textures. The palette is restrained, using brand green, warm wood tan and charcoal type.
- Layout: A giant green pencil fills the lower left, and its tip becomes a brick residential tower. The headline block sits on the right with a thin vertical rule, the greeting is at the bottom right and the logo at the top right.
- Typography: Bold dark grotesque sans caps for the headlines with small, widely tracked caps for the lead-ins; the logo is in heavy green sans.
- Colours: #cbe0dd, #70654b, #023d03, #313328, #88a497, #14902d (background #cbe0dd, text #313328, accent #14902d).
- Mood and details: aspirational, fresh, calm, giant pencil, apartment tower, clouds, sky.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/72268769023304346-5da8700897a0.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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