Three dessert halves replacing the O in HO! HO! HO!

Reference found on Pinterest, saved by Donia Elnyad. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Christmas · Story · Reference

Three dessert halves replacing the O in HO! HO! HO!

Solid deep burgundy-maroon background. Cut-open round confections sit in place of the O's: a white one with a nut centre, a red velvet one with berry filling, and a chocolate-crumb one with a cream core, each photographed from above with crisp detail. Muted golden-mustard serif letters complete the words. The styling is minimal and premium, with the product photos as cutouts and no shadows.

Palette

#400114
#965937
#5d1b19
#b37743
#e0d5ab
#caaf80

Layout: Three identical centred lines stacked vertically, each with a halved round dessert standing in for the letter O, and generous empty maroon space above and below.
Typography: Elegant classic serif caps in ochre gold, set large with an exclamation mark.

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Design an original Christmas Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Three dessert halves replacing the O in HO! HO! HO!.
- Look and feel: Solid deep burgundy-maroon background. Cut-open round confections sit in place of the O's: a white one with a nut centre, a red velvet one with berry filling, and a chocolate-crumb one with a cream core, each photographed from above with crisp detail. Muted golden-mustard serif letters complete the words. The styling is minimal and premium, with the product photos as cutouts and no shadows.
- Layout: Three identical centred lines stacked vertically, each with a halved round dessert standing in for the letter O, and generous empty maroon space above and below.
- Typography: Elegant classic serif caps in ochre gold, set large with an exclamation mark.
- Colours: #400114, #965937, #5d1b19, #b37743, #e0d5ab, #caaf80 (background #400114, text #e0d5ab, accent #b37743).
- Mood and details: elegant, playful, indulgent, dessert cross-sections, letter replacement.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/71776187807932112-8ff0c0d0c7ba.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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