Sketched group of people of all ages celebrating Holi

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Holi · Instagram post · Reference

Sketched group of people of all ages celebrating Holi

The background is a white, lightly textured paper. A line of monochrome pencil-sketched people, including elders in sarees, young adults and a child, dance and laugh across the frame. Only the gulal is in colour, with bright magenta, green, yellow and cyan powder smudged on their clothes and faces and splattered in the air and on the ground. The green script creates a fresh accent against the greyscale drawing.

Palette

#fdfdfd
#e4e5e1
#c9c9c7
#b3a6a6
#897b7a
#cbcd80

Layout: The logo is centred at the top, followed by a large script greeting and a small serif tagline. The sketched group spans the lower half, and a services line and contact row are centred at the bottom.
Typography: A large green gradient brush script with a swash tail and small tracked caps nested inside; classic serif caps for the tagline; bold sans caps for the services line.

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illustrated
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gulal powder
colour splashes
saree
joyful
inclusive
celebratory

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

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Design an original Holi Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Sketched group of people of all ages celebrating Holi.
- Look and feel: The background is a white, lightly textured paper. A line of monochrome pencil-sketched people, including elders in sarees, young adults and a child, dance and laugh across the frame. Only the gulal is in colour, with bright magenta, green, yellow and cyan powder smudged on their clothes and faces and splattered in the air and on the ground. The green script creates a fresh accent against the greyscale drawing.
- Layout: The logo is centred at the top, followed by a large script greeting and a small serif tagline. The sketched group spans the lower half, and a services line and contact row are centred at the bottom.
- Typography: A large green gradient brush script with a swash tail and small tracked caps nested inside; classic serif caps for the tagline; bold sans caps for the services line.
- Colours: #fdfdfd, #e4e5e1, #c9c9c7, #b3a6a6, #897b7a, #cbcd80 (background #fdfdfd, text #897b7a, accent #cbcd80).
- Mood and details: joyful, inclusive, celebratory, pencil sketch people, gulal powder, colour splashes, saree.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/716283515780770350-8bf76e7191a2.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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