Two black-and-white polaroids of a sister applying tilak and tying a rakhi on her brother

Reference found on Pinterest, saved by aanchal Wadhwani. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Raksha Bandhan · Story · Reference

Two black-and-white polaroids of a sister applying tilak and tying a rakhi on her brother

A deep maroon-red watercolour-textured paper background. At the centre, a white cut-paper lace doily holds two slightly rotated monochrome instant photos of siblings sharing the ritual, with soft drop shadows for a tactile scrapbook feel. A vivid orange, yellow and blue rakhi with a gold thread and tassels adds the only colour on the photos. The tone is warm, heirloom and nostalgic.

Palette

#600d08
#c9c4c2
#ab9895
#8c6f67
#191818
#4b4747

Layout: The centred greeting sits at the top over two overlapping, tilted polaroids layered on a white lace doily in the middle. A colourful rakhi crosses the bottom edge of the lower photo, and a two-line centred message sits near the bottom.
Typography: Elegant high-contrast serif with swash flourishes for the festival name, widely tracked small sans caps for HAPPY, and a small clean sans for the message.

photographic
collage
traditional
polaroid frames
paper lace doily
rakhi
black-and-white photos
textured red paper
nostalgic
warm
tender

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Design an original Raksha Bandhan Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Two black-and-white polaroids of a sister applying tilak and tying a rakhi on her brother.
- Look and feel: A deep maroon-red watercolour-textured paper background. At the centre, a white cut-paper lace doily holds two slightly rotated monochrome instant photos of siblings sharing the ritual, with soft drop shadows for a tactile scrapbook feel. A vivid orange, yellow and blue rakhi with a gold thread and tassels adds the only colour on the photos. The tone is warm, heirloom and nostalgic.
- Layout: The centred greeting sits at the top over two overlapping, tilted polaroids layered on a white lace doily in the middle. A colourful rakhi crosses the bottom edge of the lower photo, and a two-line centred message sits near the bottom.
- Typography: Elegant high-contrast serif with swash flourishes for the festival name, widely tracked small sans caps for HAPPY, and a small clean sans for the message.
- Colours: #600d08, #c9c4c2, #ab9895, #8c6f67, #191818, #4b4747 (background #600d08, text #c9c4c2, accent #c9c4c2).
- Mood and details: nostalgic, warm, tender, polaroid frames, paper lace doily, rakhi, black-and-white photos, textured red paper.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/714665034665174250-3a5678f0671c.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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