Cutout book characters passing a gift token between two books

Reference found on Pinterest, saved by Thomas Allen. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Poster · Reference

Cutout book characters passing a gift token between two books

A seamless white-to-grey studio sweep with a soft spotlight glow behind the centre. Real books are photographed with shallow shadows, and a classical painted figure and a loose ink-and-watercolour children's illustration step out of their covers as paper cutouts. The focal point is the small banknote-style token held between them. The palette is muted and clean, with a strong cobalt spine and warm yellow accents, and it has a crisp editorial print finish.

Palette

#f9f7f7
#b1afb2
#c4c3c8
#dddcde
#a09a97
#233761

Layout: Two upright books stand left and right in a studio scene, with cutout characters leaning out from each to hand over a token in the centre. A thin rule and a letter-spaced caps headline run along the bottom left, and the logo, body copy and URL are stacked in the bottom right.
Typography: Widely letter-spaced geometric sans caps for the headline; small classic serif for the body copy; rounded sans logo inside a blue badge.

All creative ads for bookstores and publishers

photographic
collage
minimal
books
paper cutout characters
gift token
book spines
whimsical
warm
literary

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Design an original poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1368 px (same shape as the reference).

Art direction to follow:
- The idea: Cutout book characters passing a gift token between two books.
- Look and feel: A seamless white-to-grey studio sweep with a soft spotlight glow behind the centre. Real books are photographed with shallow shadows, and a classical painted figure and a loose ink-and-watercolour children's illustration step out of their covers as paper cutouts. The focal point is the small banknote-style token held between them. The palette is muted and clean, with a strong cobalt spine and warm yellow accents, and it has a crisp editorial print finish.
- Layout: Two upright books stand left and right in a studio scene, with cutout characters leaning out from each to hand over a token in the centre. A thin rule and a letter-spaced caps headline run along the bottom left, and the logo, body copy and URL are stacked in the bottom right.
- Typography: Widely letter-spaced geometric sans caps for the headline; small classic serif for the body copy; rounded sans logo inside a blue badge.
- Colours: #f9f7f7, #b1afb2, #c4c3c8, #dddcde, #a09a97, #233761 (background #f9f7f7, text #233761, accent #233761).
- Mood and details: whimsical, warm, literary, books, paper cutout characters, gift token, book spines.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/71424344060320484-06bb852929c4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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