Cat paw holding a fan of orange fortune cards

Reference found on Pinterest, saved by Yue Vessalius. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Poster · Reference

Cat paw holding a fan of orange fortune cards

The background is a rich crimson red with loose hand-drawn plum-blossom outlines in lighter red, a few solid red blossoms, and gold-foil brushstroke accents. The focal point is a fanned hand of orange-to-yellow gradient cards, each showing a retro cartoon cat in dance poses with subtle wave and flower patterns. A soft 3D white paw with an orange gradient sleeve holds the cards, adding a whimsical tactile touch.

Palette

#bb3937
#cd5743
#e78e31
#df6f2b
#e8af6c
#e6e1da

Layout: A small brand wordmark is centred at the top above a two-line centred serif headline. The lower two-thirds shows a fan of five illustrated cards held by a white cat paw rising from the bottom, and scattered blossoms fill the negative space around them.
Typography: Elegant cream display serif in title case for the headline, with a bold condensed sans wordmark. Card text is set in bold white and yellow sans caps.

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illustrated
playful
bright
plum blossoms
fortune cards
cartoon cat
cat paw
gold foil brushstrokes
wave patterns
festive
playful
lucky

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Design an original Lunar New Year poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1620 px (same shape as the reference).

Art direction to follow:
- The idea: Cat paw holding a fan of orange fortune cards.
- Look and feel: The background is a rich crimson red with loose hand-drawn plum-blossom outlines in lighter red, a few solid red blossoms, and gold-foil brushstroke accents. The focal point is a fanned hand of orange-to-yellow gradient cards, each showing a retro cartoon cat in dance poses with subtle wave and flower patterns. A soft 3D white paw with an orange gradient sleeve holds the cards, adding a whimsical tactile touch.
- Layout: A small brand wordmark is centred at the top above a two-line centred serif headline. The lower two-thirds shows a fan of five illustrated cards held by a white cat paw rising from the bottom, and scattered blossoms fill the negative space around them.
- Typography: Elegant cream display serif in title case for the headline, with a bold condensed sans wordmark. Card text is set in bold white and yellow sans caps.
- Colours: #bb3937, #cd5743, #e78e31, #df6f2b, #e8af6c, #e6e1da (background #bb3937, text #e6e1da, accent #df6f2b).
- Mood and details: festive, playful, lucky, plum blossoms, fortune cards, cartoon cat, cat paw, gold foil brushstrokes, wave patterns.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/71072500371259718-b62f8410870e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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