Three chimpanzees in shirts and mundus walking forward, carrying an umbrella, a flower basket and a pookalam

Reference found on Pinterest, saved by Dr SAGE. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Onam · Poster · Reference

Three chimpanzees in shirts and mundus walking forward, carrying an umbrella, a flower basket and a pookalam

A warm beige paper-textured backdrop fades into a dusty dark floor with long shadows and dramatic backlight. Three photoreal chimpanzees in sunglasses, dark shirts and cream kasavu mundus stride in formation; the centre one holds an ornate ceremonial umbrella. An orange glow and arch sit behind them. Scattered crosshair registration marks, dot grids and film grain give it an editorial movie-poster finish.

Palette

#caab88
#ddc6a8
#110f0d
#b38660
#2e2218
#553b26

Layout: Huge stacked centred type fills the upper half, with the orange second word placed partly behind the hero trio walking toward the viewer. A small logo sits top left, and the brand lockup is centred at the bottom on a dark ground.
Typography: Ultra-condensed heavy grotesque caps in black and burnt orange with a distressed texture; a small wide sans for the brand, with a tracked orange tagline

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Design an original Onam poster for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1440 px (same shape as the reference).

Art direction to follow:
- The idea: Three chimpanzees in shirts and mundus walking forward, carrying an umbrella, a flower basket and a pookalam.
- Look and feel: A warm beige paper-textured backdrop fades into a dusty dark floor with long shadows and dramatic backlight. Three photoreal chimpanzees in sunglasses, dark shirts and cream kasavu mundus stride in formation; the centre one holds an ornate ceremonial umbrella. An orange glow and arch sit behind them. Scattered crosshair registration marks, dot grids and film grain give it an editorial movie-poster finish.
- Layout: Huge stacked centred type fills the upper half, with the orange second word placed partly behind the hero trio walking toward the viewer. A small logo sits top left, and the brand lockup is centred at the bottom on a dark ground.
- Typography: Ultra-condensed heavy grotesque caps in black and burnt orange with a distressed texture; a small wide sans for the brand, with a tracked orange tagline
- Colours: #caab88, #ddc6a8, #110f0d, #b38660, #2e2218, #553b26 (background #caab88, text #110f0d, accent #b38660).
- Mood and details: bold, witty, cinematic, chimpanzees in mundu, ceremonial umbrella, flower basket, pookalam platter, crosshair marks, grain texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/710302172526345143-9d0b6d2d1962.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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