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Creative · Reference
Creative: A giant battery advertisement integrated into the floor at the foot of an escalator
A realistic shopping-center escalator landing is photographed from behind a walking shopper. A rectangular floor placement shows an oversized cylindrical battery graphic in dark black, orange, and metallic tones. The placement exploits perspective and foot traffic, making the battery appear embedded in the floor. Ambient indoor lighting and slight motion blur give the execution a candid guerrilla-advertising feel.
Reference image for inspiration. Editable source files are not included.
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