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Poster · Reference

Poster: Man in sunglasses and blazer leaning into a white street billboard

This is a mockup of a white-background billboard on a green pole in an overcast retail car park, with parked cars and a hardware store behind it. The model wears a black blazer, a white tee and aviators, and turns his head as if checking on someone. He is cut out so that his body spills past the billboard frame, a light 3D touch. The palette is only navy text on white, which keeps it clean and high-contrast, and the joke carries the ad.

Reference image for inspiration. Editable source files are not included.