Red paper half-heart cut off by the right edge

Reference found on Pinterest, saved by megan soriano. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Story · Reference

Red paper half-heart cut off by the right edge

Speckled off-white recycled paper background. A flat red paper cutout of the left half of a heart, with a soft drop shadow, is cropped by the right edge of the frame. The palette is limited to red, black and oatmeal, and the paper texture gives it a tactile, handmade feel. It is a simple, graphic design that relies on restraint.

Palette

#ebdfd6
#d94f4a
#d1b8b1

Layout: A large red half-heart sits against the right edge, with the stacked headline centred inside it; lots of empty space on the left, and a small two-line centred footer at the bottom.
Typography: Widely tracked bold geometric sans caps in black for the headline; small tracked geometric caps in red for the footer, with the code in black.

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Design an original Valentine's Day Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Red paper half-heart cut off by the right edge.
- Look and feel: Speckled off-white recycled paper background. A flat red paper cutout of the left half of a heart, with a soft drop shadow, is cropped by the right edge of the frame. The palette is limited to red, black and oatmeal, and the paper texture gives it a tactile, handmade feel. It is a simple, graphic design that relies on restraint.
- Layout: A large red half-heart sits against the right edge, with the stacked headline centred inside it; lots of empty space on the left, and a small two-line centred footer at the bottom.
- Typography: Widely tracked bold geometric sans caps in black for the headline; small tracked geometric caps in red for the footer, with the code in black.
- Colours: #ebdfd6, #d94f4a, #d1b8b1 (background #ebdfd6, text #d94f4a, accent #d94f4a).
- Mood and details: charming, understated, modern, half heart, paper cutout, kraft paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/703756185606818-e1f1cebcfea3.gif (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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