Single glowing red cylindrical lantern hanging over a world map

Reference found on Pinterest, saved by Ann Liu. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Story · Reference

Single glowing red cylindrical lantern hanging over a world map

The background is a solid vermilion red with a fibrous paper texture and a slightly darker silhouette of a world map. At the top centre, a glowing translucent red lantern with a vertical light slit casts a soft shadow. The palette is limited to tonal reds and muted gold text. The mood is restrained, premium and tonal, with lots of negative space.

Palette

#9a1317
#79080b
#f54d4e
#bc3731

Layout: A lantern hangs from a cord at the top centre over a faint world map. The centred headline and greeting sit at mid-height, with generous empty space below before the project name and contact line at the bottom. A small logo sits in the top-left corner.
Typography: Widely letter-spaced light Chinese sans headline in pale gold; small sans subline; bold geometric sans caps for the project name.

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Single glowing red cylindrical lantern hanging over a world map.
- Look and feel: The background is a solid vermilion red with a fibrous paper texture and a slightly darker silhouette of a world map. At the top centre, a glowing translucent red lantern with a vertical light slit casts a soft shadow. The palette is limited to tonal reds and muted gold text. The mood is restrained, premium and tonal, with lots of negative space.
- Layout: A lantern hangs from a cord at the top centre over a faint world map. The centred headline and greeting sit at mid-height, with generous empty space below before the project name and contact line at the bottom. A small logo sits in the top-left corner.
- Typography: Widely letter-spaced light Chinese sans headline in pale gold; small sans subline; bold geometric sans caps for the project name.
- Colours: #9a1317, #79080b, #f54d4e, #bc3731 (background #9a1317, text #f54d4e, accent #bc3731).
- Mood and details: elegant, warm, serene, red lantern, world map, paper texture.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/7036943158953393-a542c057f403.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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