Split comparison of a man's suit versus children's school uniforms and supplies

Reference found on Pinterest, saved by Santosh Gamerz. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Father's Day · Instagram post · Reference

Split comparison of a man's suit versus children's school uniforms and supplies

Two textured, chalkboard-like backgrounds, one dusty blue and one sage green, contrast what a father could buy for himself with what he buys for his children. The left side is a flat lay of a navy suit, tie and oxford shoes; the right shows neatly folded pastel school shirts, books and small black shoes. Bright red scalloped price stickers show the same amount on both sides, and the soft, even studio light gives a clean, poignant finish.

Palette

#768b64
#587583
#282e32
#161a1e
#434e4a
#080a0a

Layout: The frame is split vertically in two: a slate-blue left panel with a suit, shoes and trousers, and a green right panel with stacked uniform shirts, books and school shoes. Serif headlines sit at the top of each panel, red price badges are placed on the items, and the hashtag, greeting and contact details run along the bottom.
Typography: An elegant white serif for the headlines, a serif italic for the greeting, and a small sans for the URL and social handles

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photographic
minimal
split screen
suit flat lay
school uniforms
school shoes
books
price stickers
emotional
thoughtful
sincere

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Design an original Father's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Split comparison of a man's suit versus children's school uniforms and supplies.
- Look and feel: Two textured, chalkboard-like backgrounds, one dusty blue and one sage green, contrast what a father could buy for himself with what he buys for his children. The left side is a flat lay of a navy suit, tie and oxford shoes; the right shows neatly folded pastel school shirts, books and small black shoes. Bright red scalloped price stickers show the same amount on both sides, and the soft, even studio light gives a clean, poignant finish.
- Layout: The frame is split vertically in two: a slate-blue left panel with a suit, shoes and trousers, and a green right panel with stacked uniform shirts, books and school shoes. Serif headlines sit at the top of each panel, red price badges are placed on the items, and the hashtag, greeting and contact details run along the bottom.
- Typography: An elegant white serif for the headlines, a serif italic for the greeting, and a small sans for the URL and social handles
- Colours: #768b64, #587583, #282e32, #161a1e, #434e4a, #080a0a (background #587583, text #080a0a, accent #768b64).
- Mood and details: emotional, thoughtful, sincere, split screen, suit flat lay, school uniforms, school shoes, books, price stickers.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/699535754668696645-379644bd8fc7.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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