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Dhanteras · Instagram post · Reference

Devanagari wordmark with heist mask peeking over it

Flat deep navy background with nothing else on it. A bold white calligraphic Devanagari title, half of it set inside a crisp red block, acts as the focal point. A thin red outline of a heist-style mask peeks over the block, a witty pop-culture joke about wealth, and a few flat gold coins with small stacks and tiny yellow blossoms sit at its base. The finish is clean vector with no gradients.

Palette

#0e3552
#d12129
#cfa39f

Layout: Centred Devanagari title sits mid-frame, the second word reversed out of a red rectangle; a line-drawn heist mask peeks over the top-right corner and small gold coins spill from its bottom-right. Wide navy negative space around it, with a small logo and follow line centred at the bottom.
Typography: Calligraphic Devanagari with brush-cut, slashed strokes in white; small light geometric sans for the footer

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Design an original Dhanteras Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Devanagari wordmark with heist mask peeking over it.
- Look and feel: Flat deep navy background with nothing else on it. A bold white calligraphic Devanagari title, half of it set inside a crisp red block, acts as the focal point. A thin red outline of a heist-style mask peeks over the block, a witty pop-culture joke about wealth, and a few flat gold coins with small stacks and tiny yellow blossoms sit at its base. The finish is clean vector with no gradients.
- Layout: Centred Devanagari title sits mid-frame, the second word reversed out of a red rectangle; a line-drawn heist mask peeks over the top-right corner and small gold coins spill from its bottom-right. Wide navy negative space around it, with a small logo and follow line centred at the bottom.
- Typography: Calligraphic Devanagari with brush-cut, slashed strokes in white; small light geometric sans for the footer
- Colours: #0e3552, #d12129, #cfa39f (background #0e3552, text #cfa39f, accent #d12129).
- Mood and details: witty, bold, clean, gold coins, money heist mask, red label box.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/694891417523522945-3cf986a5fab9.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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