Red envelope face with embossed lion head

Reference found on Pinterest, saved by Irina Kharybina. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Lunar New Year · Story · Reference

Red envelope face with embossed lion head

A flat, coral-red paper envelope is shot straight-on with subtle texture and soft shading along the flap folds. Behind the type, a blind-embossed lion dance head adds tone-on-tone depth. The palette is only coral red and off-white. The finish is tactile, calm and editorial.

Palette

#f7523c
#f6745a
#f28c7a
#f1f5ef
#f1afa1
#f1cec3

Layout: The full frame shows the front of a red envelope with its curved flap at the top. The monogram sits on the flap seal, a huge stacked three-line serif greeting fills the centre, and a small two-line centred message sits near the bottom.
Typography: Large high-contrast transitional serif in cream with tight leading; small centred serif body text

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Design an original Lunar New Year Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Red envelope face with embossed lion head.
- Look and feel: A flat, coral-red paper envelope is shot straight-on with subtle texture and soft shading along the flap folds. Behind the type, a blind-embossed lion dance head adds tone-on-tone depth. The palette is only coral red and off-white. The finish is tactile, calm and editorial.
- Layout: The full frame shows the front of a red envelope with its curved flap at the top. The monogram sits on the flap seal, a huge stacked three-line serif greeting fills the centre, and a small two-line centred message sits near the bottom.
- Typography: Large high-contrast transitional serif in cream with tight leading; small centred serif body text
- Colours: #f7523c, #f6745a, #f28c7a, #f1f5ef, #f1afa1, #f1cec3 (background #f7523c, text #f1f5ef, accent #f28c7a).
- Mood and details: elegant, festive, modern, red envelope, embossed lion dance head, envelope flap seal.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/69454019248579571-87af4263e8f4.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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