Yellow bow and arrow aimed at a grey ten-headed Ravana silhouette

Reference found on Pinterest, saved by Pushpa Saxena. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Yellow bow and arrow aimed at a grey ten-headed Ravana silhouette

A clean white background with a soft grey silhouette of the ten-headed demon king, surrounded by faint thin arrows converging on it. A bold flat mustard-yellow bow with a drawn arrow points up at it, and the brand monogram is embedded at the arrow's nock. The palette is limited to yellow, black and grey. The vector look is flat, crisp and uses no textures.

Palette

#fffefe
#e7e6e6
#c4c4c4
#f8e8ad

Layout: The logo is centred at the top, with a two-line headline below it. A large yellow bow and upward arrow sit in the centre, overlapping a faded grey silhouette of the ten-headed figure, and a centred two-line tagline sits at the bottom, with generous white space throughout.
Typography: Wide geometric sans caps that mix a light weight with an extra-bold keyword; spaced light geometric sans for the subline and tagline.

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minimal
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arrows
logo integration
witty
confident
clean

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Yellow bow and arrow aimed at a grey ten-headed Ravana silhouette.
- Look and feel: A clean white background with a soft grey silhouette of the ten-headed demon king, surrounded by faint thin arrows converging on it. A bold flat mustard-yellow bow with a drawn arrow points up at it, and the brand monogram is embedded at the arrow's nock. The palette is limited to yellow, black and grey. The vector look is flat, crisp and uses no textures.
- Layout: The logo is centred at the top, with a two-line headline below it. A large yellow bow and upward arrow sit in the centre, overlapping a faded grey silhouette of the ten-headed figure, and a centred two-line tagline sits at the bottom, with generous white space throughout.
- Typography: Wide geometric sans caps that mix a light weight with an extra-bold keyword; spaced light geometric sans for the subline and tagline.
- Colours: #fffefe, #e7e6e6, #c4c4c4, #f8e8ad (background #fffefe, text #c4c4c4, accent #c4c4c4).
- Mood and details: witty, confident, clean, bow and arrow, ten-headed Ravana silhouette, arrows, logo integration.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/693554411403457516-2088aa446b5e.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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