Hands passing a pencil printed with design-tool icons

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Teachers Day · Story · Reference

Hands passing a pencil printed with design-tool icons

Off-white paper background with soft grey swooshes and a warm glow from a hanging pendant lamp at top right. Desaturated black-and-white hands contrast with orange accents: a yellow pencil, orange script and dotted paper-plane trails. The focal point is a large pencil covered in tiny tool icons being handed from one hand to another. Colourful splash-framed app badges add pops of colour near the base.

Palette

#f8f4f0
#e3d2c5
#a8adaa
#7a7f7e
#e69a6f
#623b2e

Layout: Centred headline at the top. Below it, two greyscale hands sit side by side: one holds a pencil and the other a mouse, captioned 'from' and 'to'. The script greeting is in the middle, a pencil passes between two hands across the lower third, and a row of app icons and the brand logo sit at the bottom.
Typography: Spaced geometric sans caps mixed with orange bold sans, a brush script for the headline and greeting, and small sans captions.

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Design an original Teachers Day Instagram story for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1920 px (story / reel).

Art direction to follow:
- The idea: Hands passing a pencil printed with design-tool icons.
- Look and feel: Off-white paper background with soft grey swooshes and a warm glow from a hanging pendant lamp at top right. Desaturated black-and-white hands contrast with orange accents: a yellow pencil, orange script and dotted paper-plane trails. The focal point is a large pencil covered in tiny tool icons being handed from one hand to another. Colourful splash-framed app badges add pops of colour near the base.
- Layout: Centred headline at the top. Below it, two greyscale hands sit side by side: one holds a pencil and the other a mouse, captioned 'from' and 'to'. The script greeting is in the middle, a pencil passes between two hands across the lower third, and a row of app icons and the brand logo sit at the bottom.
- Typography: Spaced geometric sans caps mixed with orange bold sans, a brush script for the headline and greeting, and small sans captions.
- Colours: #f8f4f0, #e3d2c5, #a8adaa, #7a7f7e, #e69a6f, #623b2e (background #f8f4f0, text #623b2e, accent #e69a6f).
- Mood and details: grateful, inspirational, warm, hands, pencil, computer mouse, hanging lamp, paper planes, software icons.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/688839705551224453-62ac72b40c43.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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