Young boy in yellow hard hat playing with toy crane

Reference found on Pinterest, saved by Emmanuel Adeleke. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Children's Day · Instagram post · Reference

Young boy in yellow hard hat playing with toy crane

A flat burnt-orange textured wall fills most of the frame with soft, even daylight. A boy in a plaid shirt and yellow safety helmet builds with a yellow toy crane, trucks and blocks on a white table in the lower right, which ties childhood to construction. White type with one blue pill highlight keeps things clean and airy. Rounded blue and orange contact buttons and a white curved footer finish the corporate look.

Palette

#d65e2a
#b64015
#e1b083
#f7f4f0
#723f39
#9c8183

Layout: Logo in a white rounded box top-left, with a left-aligned headline stack below it and a blue pill highlight behind one phrase. The photo of the child fills the lower right. Contact pills in blue and orange sit along the bottom above a white strip with the website.
Typography: Large rounded geometric sans, bold on one word and light on the next; a tracked-out light sans for 'Happy' over a medium sans line; small sans on the pill labels.

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hopeful
warm
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Design an original Children's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Young boy in yellow hard hat playing with toy crane.
- Look and feel: A flat burnt-orange textured wall fills most of the frame with soft, even daylight. A boy in a plaid shirt and yellow safety helmet builds with a yellow toy crane, trucks and blocks on a white table in the lower right, which ties childhood to construction. White type with one blue pill highlight keeps things clean and airy. Rounded blue and orange contact buttons and a white curved footer finish the corporate look.
- Layout: Logo in a white rounded box top-left, with a left-aligned headline stack below it and a blue pill highlight behind one phrase. The photo of the child fills the lower right. Contact pills in blue and orange sit along the bottom above a white strip with the website.
- Typography: Large rounded geometric sans, bold on one word and light on the next; a tracked-out light sans for 'Happy' over a medium sans line; small sans on the pill labels.
- Colours: #d65e2a, #b64015, #e1b083, #f7f4f0, #723f39, #9c8183 (background #b64015, text #f7f4f0, accent #d65e2a).
- Mood and details: hopeful, warm, playful, hard hat, toy crane, building blocks, pill-shaped buttons.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/687854543134648276-21e8310248ee.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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