Stack of buttered parathas on a ceramic plate

Reference found on Pinterest, saved by Karthika karthika. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

other-festival · Instagram post · Reference

Stack of buttered parathas on a ceramic plate

A warm beige handmade-paper background with soft golden side lighting. Light pencil illustrations show a turbaned farmer's family, mud houses, and bullocks with carts, blending into the paper. The focal point is a photoreal stack of golden-brown parathas topped with melting butter cubes and coriander on a cream stoneware plate with a brown rim. Dried wheat ears and scattered orange marigold petals frame the corners and give an earthy harvest-festival finish.

Palette

#e1d0b2
#d4b891
#c59c67
#a87f51
#886441
#533218

Layout: Centered headline stack in the upper third with a two-line serif tagline below; a faint line-sketch Punjabi village scene runs across the middle band, and the plated food hero fills the lower half, flanked by wheat and marigolds. A small credit sits bottom-left and an outlined arrow pill bottom-right.
Typography: Display in a quirky high-contrast serif with mixed-case alternates in dark brown, with a brown script accent for the greeting word; bold black slab-like serif for the tagline.

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photographic
illustrated
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wheat stalks
marigold petals
paratha stack
pencil-sketch village scene
bullock cart
butter
warm
rustic
festive

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Design an original other-festival Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Stack of buttered parathas on a ceramic plate.
- Look and feel: A warm beige handmade-paper background with soft golden side lighting. Light pencil illustrations show a turbaned farmer's family, mud houses, and bullocks with carts, blending into the paper. The focal point is a photoreal stack of golden-brown parathas topped with melting butter cubes and coriander on a cream stoneware plate with a brown rim. Dried wheat ears and scattered orange marigold petals frame the corners and give an earthy harvest-festival finish.
- Layout: Centered headline stack in the upper third with a two-line serif tagline below; a faint line-sketch Punjabi village scene runs across the middle band, and the plated food hero fills the lower half, flanked by wheat and marigolds. A small credit sits bottom-left and an outlined arrow pill bottom-right.
- Typography: Display in a quirky high-contrast serif with mixed-case alternates in dark brown, with a brown script accent for the greeting word; bold black slab-like serif for the tagline.
- Colours: #e1d0b2, #d4b891, #c59c67, #a87f51, #886441, #533218 (background #e1d0b2, text #533218, accent #c59c67).
- Mood and details: warm, rustic, festive, wheat stalks, marigold petals, paratha stack, pencil-sketch village scene, bullock cart, butter.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/682084306115659985-648143c0ae79.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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