Two white branded cups of vanilla-cookie and chocolate gelato

Reference found on Pinterest, saved by Kevin Reese. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Two white branded cups of vanilla-cookie and chocolate gelato

The background is flat off-white with soft studio light and gentle contact shadows under the cups. The palette is monochrome black and white, so the cream and chocolate tones of the gelato pop. Detailed, textured gelato scoops are the focal point, set against the oversized type. A circular badge, a rotated rounded-rectangle sticker and thin line icons add an editorial packaging-spec feel.

Palette

#e2e0de
#1d1c1c
#bcb5ad
#a09082
#0f0f0f
#7b6051

Layout: A three-column info bar with vertical dividers runs along the top. Below it, the giant black brand name is split over two lines and fills the upper half, with the two gelato cups placed in front of the second line so they overlap it. Along the bottom, a centred serif subtitle and body paragraph sit above a row of three icon features, and small badge stickers flank the cups.
Typography: Massive heavy geometric sans in black; a thin, elegant serif for the subtitle and body; small monospace-style caps for labels.

All creative ads for sweet shops, food and beverage brands

minimal
typographic
photographic
gelato cups
gelato scoops
circle badge
tilted sticker
line icons
divider rules
clean
premium
confident

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Two white branded cups of vanilla-cookie and chocolate gelato.
- Look and feel: The background is flat off-white with soft studio light and gentle contact shadows under the cups. The palette is monochrome black and white, so the cream and chocolate tones of the gelato pop. Detailed, textured gelato scoops are the focal point, set against the oversized type. A circular badge, a rotated rounded-rectangle sticker and thin line icons add an editorial packaging-spec feel.
- Layout: A three-column info bar with vertical dividers runs along the top. Below it, the giant black brand name is split over two lines and fills the upper half, with the two gelato cups placed in front of the second line so they overlap it. Along the bottom, a centred serif subtitle and body paragraph sit above a row of three icon features, and small badge stickers flank the cups.
- Typography: Massive heavy geometric sans in black; a thin, elegant serif for the subtitle and body; small monospace-style caps for labels.
- Colours: #e2e0de, #1d1c1c, #bcb5ad, #a09082, #0f0f0f, #7b6051 (background #e2e0de, text #0f0f0f, accent #0f0f0f).
- Mood and details: clean, premium, confident, gelato cups, gelato scoops, circle badge, tilted sticker, line icons, divider rules.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/67483694412988941-1d980ac386f1.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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