Clipped paper menu card over a close-up of mother and baby skin

Reference found on Pinterest, saved by Lauren Huffman. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Mother's Day · Instagram post · Reference

Clipped paper menu card over a close-up of mother and baby skin

A full-bleed, grainy, warm-brown close-up of a mother cheek-to-cheek with a baby, softly out of focus and slightly muted. On top sits a lightly crumpled white paper note with a subtle shadow, held by a purple-and-gold binder clip. The concept playfully presents self-care rituals as a restaurant menu. The finish is tactile, film-grain and editorial, in earthy neutrals.

Palette

#d7d3cd
#644533
#72523f
#513427
#1e1714
#836d5c

Layout: A centred off-white paper card clipped at the top with a gold binder clip covers the middle of a full-bleed photo; the title and a hairline rule sit at the top of the card, with three centred menu sections below, and a small wordmark centred at the bottom.
Typography: Condensed italic serif for the title; small bold sans caps for section heads and regular humanist sans for the body lines, all in warm charcoal; a light high-contrast serif lowercase wordmark.

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photographic
minimal
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paper note
binder clip
crumpled paper texture
mother and baby close-up
tender
calm
intimate

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Design an original Mother's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Clipped paper menu card over a close-up of mother and baby skin.
- Look and feel: A full-bleed, grainy, warm-brown close-up of a mother cheek-to-cheek with a baby, softly out of focus and slightly muted. On top sits a lightly crumpled white paper note with a subtle shadow, held by a purple-and-gold binder clip. The concept playfully presents self-care rituals as a restaurant menu. The finish is tactile, film-grain and editorial, in earthy neutrals.
- Layout: A centred off-white paper card clipped at the top with a gold binder clip covers the middle of a full-bleed photo; the title and a hairline rule sit at the top of the card, with three centred menu sections below, and a small wordmark centred at the bottom.
- Typography: Condensed italic serif for the title; small bold sans caps for section heads and regular humanist sans for the body lines, all in warm charcoal; a light high-contrast serif lowercase wordmark.
- Colours: #d7d3cd, #644533, #72523f, #513427, #1e1714, #836d5c (background #644533, text #d7d3cd, accent #d7d3cd).
- Mood and details: tender, calm, intimate, paper note, binder clip, crumpled paper texture, mother and baby close-up.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/6685099442094664-f992a8f635d6.png (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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