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Bhai Dooj · Instagram post · Reference
Red single-line drawing of a sister applying tilak to her brother
The background is a soft cream-to-pale-gold gradient with faint tone-on-tone paisley and mandala patterns. The hero is a clever continuous line drawing in thick red thread: a sister in a saree, holding a diya, applies a tilak to her brother. The thread visually unwinds from a realistic red spool in the corner, tying the art to tailoring. The result is clean, warm and conceptual, with lots of negative space.
Palette
- #f4e1ba
- #fbf5e6
- #d7b696
- #c09283
- #bd675e
- #e3915e
- Layout
- Three brand logos run in a row across the top, above a centred two-line message. The lower two-thirds holds a continuous red-thread line illustration that runs from lower-left to centre, ending in a photographic red thread spool in the bottom-right corner.
- Typography
- Light geometric sans in dark grey for the headline, over a red transitional serif for the greeting; bold condensed red caps in the logos.
More Bhai Dooj designs for fashion brands
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- illustrated
- minimal
- traditional
- line art
- diya
- thread spool
- paisley pattern
- tilak ceremony
- warm
- affectionate
- elegant
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