Arrow splitting a triangle of business-problem words

Reference found on Pinterest, saved by Ashimagupta. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Dussehra · Instagram post · Reference

Arrow splitting a triangle of business-problem words

A soft off-white paper-texture background. The focal point is a realistic navy-steel arrow stabbing vertically through a tapering stack of grey words, arranged like an effigy. The words tear apart where the arrow passes and scatter small dark fragments. The palette is limited to navy and grey on white, giving a crisp corporate look.

Palette

#f3f3f3
#c8ccd0
#dadbdd
#abb6c3

Layout: The greeting is centred at the top, with a small circular logo in the top-left corner. The centre holds a tall vertical arrow cutting through a pyramid of stacked grey words, and the brand wordmark with tagline is centred at the bottom.
Typography: Widely letter-spaced thin grey sans for the small word, heavy navy geometric sans for the festival name; bold grey sans for the curved, warped problem words; light rounded sans for the wordmark

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Design an original Dussehra Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Arrow splitting a triangle of business-problem words.
- Look and feel: A soft off-white paper-texture background. The focal point is a realistic navy-steel arrow stabbing vertically through a tapering stack of grey words, arranged like an effigy. The words tear apart where the arrow passes and scatter small dark fragments. The palette is limited to navy and grey on white, giving a crisp corporate look.
- Layout: The greeting is centred at the top, with a small circular logo in the top-left corner. The centre holds a tall vertical arrow cutting through a pyramid of stacked grey words, and the brand wordmark with tagline is centred at the bottom.
- Typography: Widely letter-spaced thin grey sans for the small word, heavy navy geometric sans for the festival name; bold grey sans for the curved, warped problem words; light rounded sans for the wordmark
- Colours: #f3f3f3, #c8ccd0, #dadbdd, #abb6c3 (background #f3f3f3, text #abb6c3, accent #abb6c3).
- Mood and details: clever, clean, confident, arrow, shattered text, Ravana effigy silhouette, debris particles.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/666532813646003347-bc79c731a0fb.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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