Child in overcoat walking into a tunnel made of year numerals

Reference found on Pinterest, saved by Kristina DiMatteo. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

New Year · Instagram post · Reference

Child in overcoat walking into a tunnel made of year numerals

Flat vermilion red background with cream numerals that tile the ceiling, floor and side walls of a deep corridor, which gives strong depth. The focal point is a grainy vintage photo cut-out of a child in a dark coat and cap, arms outstretched and balancing, with a soft drop shadow. The screen-print style palette uses only two flat colours plus the photo. The finish is graphic, retro-modernist and surreal.

Palette

#e33a29
#f7daa0
#f2c28e
#e65f44
#eda376
#e8815d

Layout: Symmetric one-point perspective tunnel: the year numerals repeat on all four walls and shrink toward a flat red square vanishing point at centre. A small cut-out figure stands in the bottom centre, facing into the tunnel.
Typography: Heavy rounded display serif numerals, distorted and repeated to form architectural walls; there is no other type

typographic
retro
collage
flat
repeated year numerals
perspective tunnel
vintage cut-out figure
optical illusion
whimsical
hopeful
bold

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Design an original New Year Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1080 px (Instagram square).

Art direction to follow:
- The idea: Child in overcoat walking into a tunnel made of year numerals.
- Look and feel: Flat vermilion red background with cream numerals that tile the ceiling, floor and side walls of a deep corridor, which gives strong depth. The focal point is a grainy vintage photo cut-out of a child in a dark coat and cap, arms outstretched and balancing, with a soft drop shadow. The screen-print style palette uses only two flat colours plus the photo. The finish is graphic, retro-modernist and surreal.
- Layout: Symmetric one-point perspective tunnel: the year numerals repeat on all four walls and shrink toward a flat red square vanishing point at centre. A small cut-out figure stands in the bottom centre, facing into the tunnel.
- Typography: Heavy rounded display serif numerals, distorted and repeated to form architectural walls; there is no other type
- Colours: #e33a29, #f7daa0, #f2c28e, #e65f44, #eda376, #e8815d (background #e33a29, text #f7daa0, accent #e8815d).
- Mood and details: whimsical, hopeful, bold, repeated year numerals, perspective tunnel, vintage cut-out figure, optical illusion.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/66639269483777296-99067e962e2c.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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