Hand with white lotion swatch shaped like the US flag

Reference found on Pinterest, saved by Rosemary Cassidy. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Independence Day · Instagram post · Reference

Hand with white lotion swatch shaped like the US flag

Studio product shot on a flat light-grey background with soft, even light and a gentle shadow under a deep-skinned hand. On the back of the hand, a white cream swatch and tiny star-stencilled dots form a flag. The only colour accents are saturated red and blue in the type, with a copper line-drawn logo mark. The finish is clean, editorial and tactile.

Palette

#d9d9d9
#c3b8b8
#512715
#6c3b25
#b08167
#8f5c44

Layout: The hand comes in from the left and fills the middle of the frame. The headline is split: the first lines are left-aligned at top-left and the payoff is right-aligned at bottom-right, with a small monogram at top-right and plenty of light-grey space around it.
Typography: Large lowercase grotesque sans alternating blue and red, with an italic serif blue accent on the final word

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Brand nameWhat you sellOffer or message (optional)Website or handle (optional)Language

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Design an original Independence Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Hand with white lotion swatch shaped like the US flag.
- Look and feel: Studio product shot on a flat light-grey background with soft, even light and a gentle shadow under a deep-skinned hand. On the back of the hand, a white cream swatch and tiny star-stencilled dots form a flag. The only colour accents are saturated red and blue in the type, with a copper line-drawn logo mark. The finish is clean, editorial and tactile.
- Layout: The hand comes in from the left and fills the middle of the frame. The headline is split: the first lines are left-aligned at top-left and the payoff is right-aligned at bottom-right, with a small monogram at top-right and plenty of light-grey space around it.
- Typography: Large lowercase grotesque sans alternating blue and red, with an italic serif blue accent on the final word
- Colours: #d9d9d9, #c3b8b8, #512715, #6c3b25, #b08167, #8f5c44 (background #d9d9d9, text #512715, accent #6c3b25).
- Mood and details: fresh, playful, patriotic, flag of lotion, stars stencil, cream swatch, hand.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/66568900740117580-c40a344d51cf.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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