Croissant lounging on fur chair wearing ski goggles and beanie

Reference found on Pinterest, saved by Haydie Tarek. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Instagram post · Reference

Croissant lounging on fur chair wearing ski goggles and beanie

A photoreal après-ski chalet scene with a glowing fireplace on the left and warm wood-panelled walls. A golden, flaky croissant lies on a plush grey fur throw like a resting skier, wearing a cream knit beanie with chrome ski goggles pushed up. Two flutes of sparkling drink and wisps of steam add atmosphere. Warm amber side light gives a soft cinematic glow and a shallow depth of field.

Palette

#5e3a25
#774e35
#916848
#ae855d
#432818
#ceaa7e

Layout: Two-line centred headline across the top over a darker wood backdrop; the croissant hero sits in the lower-middle on a fur-draped chair, and the brand lockup is centred at the bottom over the fur.
Typography: Elegant light serif in title case with calligraphic flourishes for the headline; wide serif caps for the logo with a floral-loop O ligature; small serif for the location line.

All creative ads for food and beverage brands, restaurants and cafes

photographic
luxury
croissant
ski goggles
knit beanie
fur throw
fireplace
champagne flutes
cozy
witty
indulgent

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Design an original Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Croissant lounging on fur chair wearing ski goggles and beanie.
- Look and feel: A photoreal après-ski chalet scene with a glowing fireplace on the left and warm wood-panelled walls. A golden, flaky croissant lies on a plush grey fur throw like a resting skier, wearing a cream knit beanie with chrome ski goggles pushed up. Two flutes of sparkling drink and wisps of steam add atmosphere. Warm amber side light gives a soft cinematic glow and a shallow depth of field.
- Layout: Two-line centred headline across the top over a darker wood backdrop; the croissant hero sits in the lower-middle on a fur-draped chair, and the brand lockup is centred at the bottom over the fur.
- Typography: Elegant light serif in title case with calligraphic flourishes for the headline; wide serif caps for the logo with a floral-loop O ligature; small serif for the location line.
- Colours: #5e3a25, #774e35, #916848, #ae855d, #432818, #ceaa7e (background #5e3a25, text #ceaa7e, accent #ae855d).
- Mood and details: cozy, witty, indulgent, croissant, ski goggles, knit beanie, fur throw, fireplace, champagne flutes.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/664703226301039818-3d8099719d1a.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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