Retro quiz-style guide with a 3x3 grid of orange halftone Halloween images

Reference found on Pinterest, saved by JayJay EmSeeVae. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Halloween · Instagram post · Reference

Retro quiz-style guide with a 3x3 grid of orange halftone Halloween images

A charcoal-black background with a distressed, aged-paper texture and a crimson header whose bottom edge drips like blood. Nine rounded tiles show orange-and-black halftone, duotone photos: costumes, poison bottles, a disco ball and a haunted house ticket. A vintage 1970s magazine quiz aesthetic with a limited palette of red, orange, cream and black.

Palette

#242223
#6b413a
#413330
#bd5f3a
#6e6356
#c03d43

Layout: A red masthead band with a dripping lower edge holds the huge headline on the left, and a harlequin pattern with an intro blurb on the right. Below it, three step headings each sit over a row of three rounded image tiles, with left-aligned multiple-choice copy in a column to the left and a small disclaimer at the bottom right.
Typography: Heavy rounded geometric sans caps for the headline and step titles; small bold retro sans for the body copy in cream.

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Design an original Halloween Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Retro quiz-style guide with a 3x3 grid of orange halftone Halloween images.
- Look and feel: A charcoal-black background with a distressed, aged-paper texture and a crimson header whose bottom edge drips like blood. Nine rounded tiles show orange-and-black halftone, duotone photos: costumes, poison bottles, a disco ball and a haunted house ticket. A vintage 1970s magazine quiz aesthetic with a limited palette of red, orange, cream and black.
- Layout: A red masthead band with a dripping lower edge holds the huge headline on the left, and a harlequin pattern with an intro blurb on the right. Below it, three step headings each sit over a row of three rounded image tiles, with left-aligned multiple-choice copy in a column to the left and a small disclaimer at the bottom right.
- Typography: Heavy rounded geometric sans caps for the headline and step titles; small bold retro sans for the body copy in cream.
- Colours: #242223, #6b413a, #413330, #bd5f3a, #6e6356, #c03d43 (background #242223, text #bd5f3a, accent #c03d43).
- Mood and details: playful, spooky, nostalgic, dripping blood edge, sheet ghost, vampire, potion bottles, haunted house ticket, harlequin pattern.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/66428163251180106-dd82c5fd7d48.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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