Hands holding a love-letter cookie cake through a heart-shaped drape

Reference found on Pinterest, saved by Yuka Sasaki. View the original pin The design belongs to its creator: use it for art direction, not as a template. Request removal

Valentine's Day · Instagram post · Reference

Hands holding a love-letter cookie cake through a heart-shaped drape

Studio photograph of gathered periwinkle-blue satin drapery with a heart-shaped hole cut into it, showing pale teal pleated curtains behind. In the centre, hands in white shirt cuffs, tangled in red yarn, hold a chocolate lattice treat topped with a pink envelope-shaped cookie and a red heart, tied with red branded ribbon. Hand-drawn red thread lines loop around the composition and link the elements. Soft directional light and a saturated, surreal editorial finish.

Palette

#323650
#484d6c
#18192d
#5c6689
#73829e
#9d9da7

Layout: A heart-shaped opening in gathered periwinkle fabric frames the centred product held by four hands, with an arched headline along the top edge of the heart and a large, tall wordmark at the bottom centre. Red line doodles loop across the whole frame.
Typography: Rounded bubbly sans in white with a periwinkle outline, set on an arc; the brand name in an ultra-condensed thin white sans.

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romantic
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editorial

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Design an original Valentine's Day Instagram post for my brand, following the art direction below. It describes a reference design in full, so you don't need to see the reference.

My brand: [my brand], [what my business sells].
Language for any text on the design: English.
Size: 1080 × 1350 px (Instagram portrait).

Art direction to follow:
- The idea: Hands holding a love-letter cookie cake through a heart-shaped drape.
- Look and feel: Studio photograph of gathered periwinkle-blue satin drapery with a heart-shaped hole cut into it, showing pale teal pleated curtains behind. In the centre, hands in white shirt cuffs, tangled in red yarn, hold a chocolate lattice treat topped with a pink envelope-shaped cookie and a red heart, tied with red branded ribbon. Hand-drawn red thread lines loop around the composition and link the elements. Soft directional light and a saturated, surreal editorial finish.
- Layout: A heart-shaped opening in gathered periwinkle fabric frames the centred product held by four hands, with an arched headline along the top edge of the heart and a large, tall wordmark at the bottom centre. Red line doodles loop across the whole frame.
- Typography: Rounded bubbly sans in white with a periwinkle outline, set on an arc; the brand name in an ultra-condensed thin white sans.
- Colours: #323650, #484d6c, #18192d, #5c6689, #73829e, #9d9da7 (background #18192d, text #9d9da7, accent #9d9da7).
- Mood and details: romantic, whimsical, editorial, heart-shaped fabric cutout, red thread, love letter envelope cookie, ribbon, drapery.
- Reference image, only if you can open it: https://media.uidiscovery.com/captures/creatives/66217057018415412-16a3eded3d52.jpg (if you can't, carry on from these notes; don't ask me for it).

Rules:
- Build the same kind of idea around [my brand]: make my product or service the hero, the way the reference does. Don't copy its artwork, people, products, logo or text.
- Leave a clean space for my logo. Never invent a logo, prices, phone numbers or claims.
- One strong idea, few words, and text large enough to read on a phone.

Before you design, ask me for my brand name and what my business sells. Then create the image.

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